Facebook Marketing Step-by-Step Read online

  Facebook Marketing Step by Step

  The Handy Guide

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  Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

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  Table of Contents

  Introduction

  Chapter One: Introduction to Facebook

  About Facebook Marketing

  Using Facebook

  Account name and bio

  Create awareness

  Promotions

  Community management

  Facebook analysis

  Facebook Apps

  How Facebook Helps Businesses

  Quickly reach the target audience

  Ease

  Chat rooms

  Low cost

  Viral advertising

  Target customers

  Social proof

  Understand customer behavior

  Understand data

  Gather new customers

  Reduce your marketing costs

  Use Facebook Insights

  Sets brand loyalty

  Increases your web traffic

  SEO advertising

  Mobile access

  Competition

  Facebook for Business

  Facebook for business

  Advertiser support

  Training for advertisers

  Video tutorials

  Creative tools and tips

  Guide for Advertisers

  Advertising policy

  Help Center

  Chapter Two: Fundamentals of Facebook Marketing

  Create a Target Audience

  Set a routine

  Search

  Targeted ads on Facebook

  Premium content

  Hashtags

  Network

  Engagement

  Your personality

  Ask questions

  Images

  Sneak peek

  Specific content

  Fan content

  Simple posts

  Conversion

  Define a conversion event

  Do not forget the goal

  Visuals

  Short and sweet

  Call to action

  Target group

  Optimize for conversions

  Format of display

  Facebook Marketing Tools

  Flow

  Google Analytics

  Agorapulse

  Social Bakers

  DrumUp

  Likealyzer

  ShortStack

  Business Marketing Applications

  Custom tab applications

  Email capture apps

  Applications for surveys and conducting polls

  Automatic publishing applications

  Social integration applications

  Competitive applications

  Develop a Strategy

  Your goals

  Facebook demography study

  Choose and plan your content on Facebook

  Status

  Pictures

  Video

  Links

  Facebook Live

  Facebook Stories

  Find out Your Advertising Strategy on Facebook

  Start chatting and do not wait for your audience to take the first step

  Encourage your entire workforce to use this platform

  Track and analyze your marketing strategy

  Facebook Marketing: Things to Consider

  Leverage the traffic

  Using your email signature

  Email blast

  In-store promotions

  The ideal day to post

  Status updates

  Facebook plugins

  Chapter Four: Components of Facebook Marketing

  Facebook Page Optimization

  Choose a username that is meaningful and memorable

  Use descriptive keywords in the "About" section

  Use the appropriate category for your business

  Optimize the images on your page

  Pinned posts

  Use Facebook Groups

  Promote Social Sharing on Facebook

  Increase the Visibility of Your Posts

  When and How Often to Send

  Use Paid Options

  When Should a Specific Post be Advertised?

  Facebook Ads

  Always use audience targeting

  The most important content should be placed first

  Rotation of advertising

  Use conversion pixels to track the performance of your ads

  Use different ads for different placements

  Chapter Five: Using Facebook Marketing

  Make the Most of the Business Page

  Facebook Contests

  Facebook Sponsored Posts

  Facebook Open Graph

  Sponsored Stories

  Share on Facebook

  Chapter Six: Facebook Pixel

  The Benefits of Facebook Pixel

  Uses of Facebook Pixel

  Conversion tracking

  Facebook retargeting

  Lookalike Audiences

  Optimizing Facebook Ads

  Better access

  How to Use Facebook Pixel

  Steps to Create a Facebook Pixel

  Step one: Create a pixel

  Step two: Add the pixel code

  Step three: Track events

  Step four: Confirm if the pixel is working

  Step five: Add a pixel notice to your site

  Facebook Pixel Cookies

  Chapter Seven: Facebook Advertising

  Using Facebook Ads Manager

  Create an Account

  Explore Ads Manager

  Chapter Eight: Setting up Facebook Ad Campaign

  Setting up a Facebook Ad

  Step one: Setting goals

  Step two: Facebook Ads Manager

  Step three: Selecting your objective

  Sep four: Budget and audience

  Step five: Creating the ad

  Step six: Selecting the ad placement

  Step seven: Placing the order

  Optimizing the Ad Budget

  Chapter Nine: Facebook Analytics

  Facebook Analytics

  Step 1: Accessing Facebook Analytics

  Step 2: Reviewing activity reports

  Step 3: Using Facebook Analytics data

 
; Metrics to Track

  Engagement

  Relevance score

  Impressions

  Leads generated

  ROAS

  Video metrics

  Conversions

  Ad frequency

  Click-through rate

  Cost per click

  Best performing ads

  Start Tracking Your Facebook Metrics

  Likealyzer

  SimplyMeasured

  Soziograph.io

  Quintly

  Agorapulse

  Chapter Ten: Sales Funnel

  Creating a Sales Funnel

  Step one: Creating segmented content

  Step two: Promoting content to “warm audience”

  Step three: Targeting lookalike audiences

  Step four: Promoting the best content

  Step five: Remarketing

  Step six: Using Facebook Pixel

  Step seven: Using videos

  Step eight: Keep remarketing

  Step nine: Warming up your leads

  Step ten: Time to hard sell

  Chapter Eleven: More About Facebook Ads

  Carousel Advertisement

  Split Test

  Chapter Twelve: Tips to Create High-Quality Content

  General Tips

  Consider everything

  Make sure you publish at the right time

  Create your connections

  Go visual

  Make each of your selected platforms unique

  Let people follow you

  Remember to be personable but professional

  Social media manager

  If it does not work, let go

  Build business relationships

  Fight trolls

  Don’t keep selling

  Always have a clear goal

  Human side

  Be regular

  Encouraging comments

  Use pictures and videos

  Develop relationships

  Remember to use Facebook Insights

  Interaction

  Tags are important

  Do not forget the commentators

  Make sure your company profile is complete

  Make sure your subscribers want to see your updates

  Make it easier to share your content.

  If you share something, comment on it

  Check your grammar and spelling

  Learn the rules of the platform

  Strategies for Facebook Pages

  Product

  Deals

  Awards

  Discount coupons

  Competitions

  Events

  Chapter Thirteen: Build a Community

  Importance of Building Community

  It is not all about you

  Exclusivity

  Avoid being a salesperson

  Do not air dirty laundry

  Welcome others

  Loyalty

  Community

  Chapter Fourteen: Facebook Stories and Facebook Live

  Facebook Stories

  Facebook Business Practice History

  Facebook Live

  When should Facebook Live be used?

  To start a Facebook live event

  Using Facebook Live with a desktop computer

  Before, during, and after Facebook Live

  Conclusion

  References

  Introduction

  I want to thank you for choosing this book, Facebook Marketing Step by Step: The Handy Guide.

  Facebook marketing is a brilliant way not just to start but to also grow your business with limited risk or investment. However, this is possible only when you are aware of what needs to be done to effectively market on Facebook. Do you want to learn about Facebook advertising and marketing strategies? Do you want to learn how to start creating, running, and analyzing ad campaigns? Do you want to leverage Facebook’s resources to develop your online brand? Well, if yes, then this is the perfect book for you.

  With the help of this guide, you will be armed with all the essential knowledge you need to succeed in the world of Facebook marketing. You will learn about the fundamentals of Facebook marketing, how to use Facebook Ads Manager, the steps involved in Facebook advertising, the different analytical tools available to measure your progress, how to use Facebook Pixel, the best metrics to track, and a variety of different tips to create high-quality content.

  Even if you don’t have any prior knowledge or experience in online or social media marketing, you don’t have to worry. This book will act as your guide and will help you achieve your social media marketing goals and learn how to advertise your products on Facebook to maximize your returns successfully.

  So, if you are eager to learn more about marketing and advertising on Facebook, then let us get started without further ado.

  Chapter One: Introduction to Facebook

  Facebook is the largest social network in the world with over 1 billion active users. Apart from this, content on Facebook also attracts over 1 billion likes per day, along with millions of comments on various posts. It is easy to see why Facebook can help businesses grow and why it would benefit you to start using it for your own business.

  Facebook is very user-friendly, and while it is used by many people for entertainment purposes, it is also used by many businesses to promote their brands. One of the great things about Facebook is how easy it is for you to connect to your target group via Facebook. You can group your target audience and send them group messages. You can share content with them to promote your business and ongoing sales or promotions.

  But just because you can effortlessly reach an audience doesn’t mean marketing on Facebook is as simple as posting a picture. There is an art to Facebook marketing which must be mastered. Before mastering it, however, it is important to understand what can be gained by marketing on Facebook.

  About Facebook Marketing

  When Facebook was originally founded, its goal was to cater to college students primarily. However, the use of Facebook is no longer limited to college goers, and it has certainly come a long way. Everyone seems to use Facebook now, regardless of age, gender, or location. It reaches a truly global audience and, with its extensive user network, builds connections that otherwise would have been nonexistent. The size of its platform has revolutionized the way businesses and brands of all sizes can interact with customers.

  The marketing revolution started by Facebook was unprecedented, particularly because Facebook was not the first social media site to take over the internet. During the initial stages of the social networking revolution, Myspace was quite a big name in the field. Between 2003 and 2006, the site had around 100 million users, and by June 2006, it had more visitors than Google.

  Then Facebook was created, and everything changed. By 2008, Facebook had become more popular and had more users than Myspace. The increase in Facebook’s popularity meant a decrease in the number of users of other social networking platforms, so companies considered investing in marketing on Facebook.

  But that decision came with some uncertainty. Marketers were worried that Facebook would lose its steam like other social networking sites. However, Facebook has proven to be much stronger than past social media sites, and even after over a decade, it is still considered to be among the most popular and frequently accessed social networking platforms. The kind of access Facebook provides businesses with is quite unheard of. You can reach a global audience without having to worry about any geographic barriers or differences in time zones. The conventional methods of marketing like advertising by using billboards certainly don’t offer the reach like Facebook does.

  Facebook marketing is a simple concept. It’s the creation and active use of Facebook as a communication and contact channel to attract potential customers. To facilitate this process, the platform offers numerous features that are available to the average user. Facebook users have the tools to create custom profiles or even business pages for companies, organizations, or groups tha
t want to promote a product, service, or brand. The tools allow for a much larger marketing campaign that other options such as billboards or email blasts.

  Facebook offers an ever-increasing audience, as well. Right now, there are approximately one billion active users who represent approximately one billion potential customers. That’s an audience that even a large multinational company would have struggled to reach in the pre-Facebook days.

  The platform ensures that you can quickly reach this target audience without having to worry about any geographical restrictions, and the large number of Facebook users basically guarantees that you will be able to find others interested in what you have to offer. While the number of people interested in your business may be small at first, if you start posting high-quality content that is engaging and interesting, then you will soon see that the number of people following your page will increase. People want to interact with an active and engaging page, so maintaining a lively page will only serve to benefit you.

  In the past, marketers stressed the importance of maintaining an active website, and while that still applies today, it is important to realize that your Facebook page is as important to the business as a website. Regardless of whether you represent a small business or promote your brand, it is safe to say that part of your customer base is active on Facebook.

  Facebook marketing is unique in that it is a type of marketing that can be used by anyone who has access to the internet. It is not restricted to a certain field or niche. Brands that sell various types of food, electronics, household items, restaurants, and any other type of product can be advertised on the platform. It is also not restricted to only companies or brands that generate high profits. Even small companies that may not generate much profit are able to use the platform.

  With its interactive platform, Facebook helps turn passive users into active customers who can interact with you in ways that previously would have been impossible. Access to Facebook is open to everyone, and the intimate relationship it can build between customer and business is truly unlike any other.

  Using Facebook

  The first step to mastering Facebook marketing is simple: Create a Facebook profile. It only takes a few minutes to register to create your Facebook profile. Once you register, you will be redirected to your homepage. There you can customize your profile and make it as attractive as possible.

  After setting up a Facebook profile, you need to move on to the next step, which is to create a dedicated Facebook page to promote your business or brand online.